Over the last few years, the use of Digital Marketing has increased with the increase in usage of digital media and mobile devices across the world.
Media websites function with information that keeps a website visitor engaged with various interesting content. The media websites keep the user in the loop with daily updates, market knowledge, and trending topics. The media website should also keep a track of which information needs to be published at what moment which plays an important role in the growth of media platforms. There are certain ways to engage a user and pull the net browsing crowd towards the media website. To continue engaging the old customers is one crucial parameter to retain them. The following are the list of user engagement tools that media websites should use in order to grow and develop the company with marketing strategies.
What is User Engagement?
User Engagement is how frequently and how long a user visits a website and stays without exiting directly from the homepage with no activity performed. User Engagement plays an important role in website ranking and growth of the brand.
What are these Media website platforms providing?
All across the media platforms, the media website provides information regarding the surroundings of the world we live in. Types of news like sports, lifestyle, entertainment, business, or live news. The media websites might have their own way of gathering information or have sources pulling it. The website can find information from many sources and be factual.
The media websites provide an escape from the daily device’s media consumption and find interesting ways to entertain the masses by keeping user engagement as good as possible. The loyal consumers might get their notifications by already subscribing to the website’s newsletter or daily dosage of information. It might be snippets or catchy titles.
Why is user engagement important for websites?
User engagement is important as it creates a personalized relationship between the user and the website. It increases conversion rates by gaining a loyal audience and increasing the authority of the website.
It is very important for media websites to have a strong grasp of user engagement tools and their uses as it helps in bringing visitors to the websites, increase conversion rates, and enhance brand consistency. There are certain tools that are very useful for increasing user engagement.
User Engagement Tools:
- PUSH NOTIFICATION TOOL
The Push Notification tool is used to push crisp information to website users in a shorter and faster way in the form of a notification. Every new update can be sent to a user’s device at preferred timing and targeting the specific audience.
Some of the media websites where they use push tool to engage its users-
2. LIVE CHAT SOFTWARE
Live chat software can boost your conversion rates when used correctly. Live Chat uses AI-driven assistance mechanism which automatically interprets common customer queries and resolves them without involving service agents even at the most critical point of their journey. It can recognize specific words and auto-suggest responses to common questions. The software also comes up with a multi-channel messaging platform featuring co-browse.
3. EMAIL ENGAGEMENT TOOL
Email Marketing is considered as one of the best and most used platforms by people around the world. It helps in creating a personalized relationship between the brand and the user. Sending the right e-mails at the right time can increase conversions and establish the brand authority for the website. E-mail engagement tools play a very important role in designing correct campaigns and Segmentation based on the type of audiences.
The Email engagement tool is to measure how people interact with the emails sent by media websites. They are measured as:
- Open rate: How many subscribed users to the media website are opening the email campaign sent?
- Click rate: How many subscribed users are clicking on the redirecting link sent in the attachments for more information on the shorter content sent in the email?
- Conversion rate: When a new user looking into the website wants to become a subscribed user. By giving their emails to the media website
4. ANALYTICS AND FEEDBACK TOOL
The Analytics and Feedback tools help in keeping a record of the user and their preferences for a better understanding of users and their interests. Popular Digital analytics tools provide free or paid web analytics service. Helping in analyzing in-depth detail about the visitors on the media website. It also has valuable insights that can help in shaping up a successful strategy for any website’s business. It also keeps the track of new subscribers and unsubscribers and basic data exchange.
Example: Google Analytics
The feedback tool helps in keeping a record of the user experience. The tool also provides the quickest and easiest ways to receive real-time and private feedback from the website’s visitors.
5. SOCIAL MEDIA MANAGEMENT TOOL
Social Media Management tools help to manage all the social media accounts in one go. Using a tool like this would help in saving a lot of time as it helps to publish a single post across all the media platforms in a single click. Another advantage is that it also provides analytics where the website can look for traction.
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