How “Mediasource.mx”- Spanish inbound marketing agency uses Truepush for customer retention.
Interview with Bernando Salazar, CMO at MediaSource.mx
We as a team at Truepush are enthusiastic to help brands to retain the customers to increase their growth. Here is an interview with Bernando Salazar(CMO at MediaSource.mx). Mediasource.mx shares their experience on how they retained customers and implemented re-engagement strategies using Truepush.
Founded in 2010, Media Source Agency, Inc. is an Inbound Digital Marketing Agency having a presence in the United States, Mexico, and Latin America. The company works at applying Inbound and digital marketing strategies to their clients for obtaining maximum ROI. They have the world’s leading automation marketing platform with the highest number of success stories in various industries.
As shared in an interview with Truepush –
1. What is your website? Can you narrate us the story behind building it? (What is the unique problem you’re trying to solve)
The main idea of the website is to help our ideal client to obtain the solution to their Marketing needs in order to increase their success rates.
Although our content is the best way to achieve our goal, we know that it is necessary to maintain closer communication with our unknown visitors as well as with our contact base.
And using push notifications is a great way to make the link closer.
2. What are the various growth or marketing channels you’re trying to get more visitors on the website?
We regularly post content on the website for the users. Email subscribers, social media posts, and other digital platforms are the various channels through which we get more visitors.
3. Do you think customer retention is crucial for businesses? How do push notifications help in it?
Customer retention is very important for any business. Once we get the customer, the crucial part is to retain and answer the customer’s needs.
The push notifications tool helps to interact with the customers and create a personalized relationship which is important for customer engagement and retention.
Signing up for notifications is very easy for customers and visitors. also with the segmentation feature, it is more accurate to send the information to the targeted audience.
4. How do you plan out your push notification strategy? What are the parameters you consider while building it?
The most important thing is the piece of content, it must have value and be as actionable as possible. Then we choose according to the metrics someday and time that we can test.
5. What is the most used push notification feature, and how it helped you in getting more conversion rates?
It depends a lot on the objective, but I think the most functional one is to be able to add a CTA (button).
6. How long have you been using Truepush, and how is it helping you achieve your business goals?
We are using Truepush for more than 5 months and it helped in increasing our conversion rates.
7. Any feedback for the product and the Truepush team?
It is a great product. We love to use it in the agency and with our clients.
Mediasource.mx is one of our happy clients. They integrated Truepush very recently and could see the increase in conversion rates and customer retention. Truepush is happy to provide the services to this marketing agency and continue with the same rapport and support.
Image source: freepik.com
Disclaimer: The interviews shared by the companies are may or may not be our clients.