“To achieve something new, a trend / cultural change needs to be brought about.”- Mr. Zaheer Adenwala, Co-founder & CTO at Ketto

Mr. Zaheer Adenwala is the Co-founder and CTO at Ketto. He has an impeccable history of working in the tech industry and honed his skills in products, technology, market research, digital marketing, and analytics. His strong business acumen has helped Ketto achieve acceptance in the Indian market.

As Ketto celebrates its 8th anniversary amidst the COVID pandemic, tune in to the exclusive conversation with Mr. Zaheer Adenwala, the heart, and brain behind Ketto’s success. Ketto is a successfully organized crowdfunding platform helping your donations reach the right cause.

Summary of the Podcast

Zaheer explains the idea behind starting Ketto – transparency between the NGO and the donors. In order to reduce the cost of the fundraising, they went completely digital at both ends. It helped trace the money and hence its accountability.

Zaheer says that Ketto mainly works on referral strategy to expand its reach as it reinforces the trust factor which is one of the major hurdles they have faced from the beginning. They also use various social media campaigns like Facebook, YouTube, and Instagram to reach their existing as well as potential customers.

As the conversation continued, while explaining how the crowdfunding platform works, Zaheer explained to us how crowdfunding campaigns are different in India than abroad. He shares that the culture of giving through a structured system had to be developed in India and ensures he is confident that the current trend shows that they are headed in the right direction.

Towards the end, Zaheer shares how Ketto raised over INR 120 crore for various causes during the COVID pandemic. And in the wake of it, they have now made Ketto a zero-fee platform.

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