Welcome to the Game of Growth Podcast hosted by Truepush. Each episode brings you the challenging scenarios of how companies grow from dust to glory. In this series, we aim to provide the best series on growth, customer engagement and B2B marketing.

Kickstarting to our very first episode, we’re joined by Vikrant Devraj, Product Head at Way2news– India’s No.1 Hyper-local Short News App., to discuss how media platforms engage their customers.

Before joining Way2news, Vikrant has started a company called “Tazzo Bikes” with his friends. Being excellent at his product skills, he took up the product development and marketing. Post-Tazzo Bikes, Vikrant made a decision to explore the opportunities in the B2C industries. He joined as a Product Head in multiple B2C entities and finally made it to Way2news.

At Way2news, he’s focused on building and designing the product, and implementing new features in the product. Being a product head and marketer himself, he sheds all his experiences and insights with us in this episode.

In this podcast, he talks about company growth, its game plan, and discuss various customer engagement strategies being a media platform. Also, he advises on how to build and market the product at the initial stages.

Tune in to the podcast to stuff yourselves with the information that is valuable and implementable.

Interested to learn more? Check out for best practices for user engagement, retention and conversion.

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