“Hey, John! Your flight is ready for check-in. Open your app to grab the boarding pass. Enjoy your trip.”
John was on time to catch the flight, and he is on the way to the destination safely. It was a great help to John, and it also multiplied the trust factor of the app.
“Narcos is back! Watch the new season now. Here is a one-month free subscription just for you.”
An offer can’t be refused and as a result – high conversion rates.
Again a Ting!!
“Will Trump make it this time? Read our new article”
A political enthusiast ran to the website to know more in one click, and the website got traffic.
‘Ting!!’ is making lives better everywhere and for everyone. This TING, which is helping marketers to engage and deliver value to customers are “Push Notifications“.
- What are Push Notifications?
- Why Push Notifications?
- Push Notifications Anatomy
- How to Add Web Push Notifications To Website?
- How Truepush, free push service makes it easy for you?
- About Truepush
What are Push Notifications?
Push notification service is the new marketing method pushing personalized customer engagement to the next level for businesses.
Push Notifications are updates from websites that pop up on your desktop screens or mobile notification panels. Marketers can send these push messages instantly and easily through the push notification service.
In this blog, we will walk you through everything you need to know about push notifications.
Why Push Notifications?
Email marketing and SMS marketing were the primary sources of communication in marketing campaigns to reach users. Marketers are used to sending emails and SMS for a long time for user engagement. But the email and SMS open rates are declining rapidly over the past few years.
Every now and again different user engagement tools are introduced for efficient user engagement and effective marketing results. Among them, the most popular is “Push Notifications.”
Push notifications can be sent to users at any time even if the user is not on the website. The web push notification appears directly on the home screens of customer devices, unlike emails sent to customer inboxes.
As a result, the visibility of these notifications is high and the chances of ignoring them are less. Therefore the click rate of push notifications is higher than emails and SMS.
Whenever a new visitor arrives on the website, a pop-up displays on the website to ask permission to send push notifications. When the visitor clicks the ‘Allow’ button, the conversion is done, and a new subscriber is added to the push subscribers list.
The push messages opt-in rate is higher than email signups. Also, you can use best practices & strategies to increase push notifications opt-in rate.
Push notifications allow marketers to communicate with users directly. Users can receive updates about traffic, weather, sports updates, news, and flight checks right away on the lock screen of the device as web push notifications.
Why Use Web Push Notifications?
- Introducing the new features of the website to users.
- Enhancing customer experience with frequent engagement.
- Converting unspecified web users to customers.
- Sending receipts of the transactions made by the user on the website the right way.
- Driving users to social network pages of the website.
- Notifying users of time-limited offers available on the site.
- Activating inactive users with incentives.
- Re-targeting abandoned users of the website.
- Retaining loyal users with personalized content.
- Acts as an active and functional engagement tool between publishers and users.
Push Notifications Anatomy
1. Notification title
A brand name can be a notification title.
2. Website Domain
The website to sent web push notifications to the user after the subscription.
3. Call-to-action buttons
Call-to-action buttons can be added to the message of web push notifications. As of now, only chrome supports CTA’s for web push notifications. Firefox and Safari have not extended support yet.
Call to action buttons allows users to take immediate action on the message.
Adding icons to the web push notifications helps the user to recall. Icons are essential to let website users know which push notifications pop up. The default icon used for push notifications is the bell. The logo of the website can be used as an icon to create brand recall.
Earlier web push notification banners were simple text messages, and later the feature of the customizable icon was added by chrome. Now the recent update to chrome (chrome 56) gives the ability to add images to the banners, which allows marketers to send big-size images along with the text.
6. Notification content
The message the website publisher sends to the website user.
How to Add Web Push Notifications To Website?
The main steps involved in adding a push notification service are explained below.
Website owners implement service workers for browsers. Then browsers provide API to the website, which is a time-consuming process for programmers and reduces efficiency. API acts as a way for website owners to connect with push notification service workers. After the user grants permission to get push notifications, publishers subscribe to the website to the browser push notification service. This creates a specific subscription with the endpoint URL of the notification service different for web browsers. Publishers set up the message for notification manually and push the notifications to specific browsers of website visitors.
All the requirements, and procedures for setting web push notifications for your website is a complex task to do by yourself and takes quite a long time. Therefore, website publishers, instead of building an infrastructure of web push notifications by themselves, are using push notification tools like Truepush.
Let’s explore this push notification service that allows you to send unlimited push notifications for free.
How Truepush, free push service makes it easy for you?
Truepush is a complete marketing and user engagement tool that is imperative for all businesses which are into digital marketing. It is ideal for all niche industry businesses ranging from e-commerce to SaaS services and education to entertainment. With this free push service, the highest level of personalization and customization is achievable to provide a valuable user experience on business websites.
The setup process of this free push notification service is simple and hassle-free. Creating and sending push messages to users is fast and easy. The notifications to customers and users are delivered on their desktops and mobiles. Truepush sends personalized notifications in a smart way and segments push subscribers based on behaviour patterns and demographics.
And all this is for free. Yeah, you heard it right. Truepush is a free push notification tool with unlimited campaigns and is free forever.
Have a look at Truepush key features
- Rich push notifications (with image)
- Unlimited notifications, and campaigns for unlimited websites.
- Supports HTTP & HTTPS
- 2 way opt-in
- Preview in different devices (Allows to check how notification looks in all devices before pushing)
- RSS to Push
- Website and campaign-wise deep analytics
Truepush is a free push notification service, empowering 40,000+ websites with increasing customer engagement, retention and conversion rates.
Sign up now to turn your visitors into repeat customers.