“ Hey, John! Your flight is ready for check-in. Open your app to grab the boarding pass. Enjoy your trip.”
John was on time to catch the flight, and he is on the way to this destination safely. It was a great help to John, and it also multiplied the trust factor of the app.
“Narcos is back! Watch the new season now. Here is a one-month free subscription just for you.”
An offer can’t be refused and as a result – high conversion rates.
Again a Ting!!
“Will Trump make it this time? Read our new article”
A political enthusiast ran to the website to know more at one click, and a website got traffic.
‘Ting!!’ is making lives better everywhere and for everyone. This TING, which is helping marketers to engage and deliver value to customers is ‘Push notification’.
Push notification service is the new marketing method pushing personalized customer engagement to the next level for businesses.
Push notifications are messages which pop-ups on the screens of desktops and mobiles of the customers notifying the marketer’s message to them instantly through push notification service.
In this blog, we will walk you through everything you need to know about push notifications.
Why push notifications?
Email marketing and SMS marketing were the primary sources of communication in marketing campaigns to reach users. Marketers have used emails and SMS for a long time for user engagement. The email and SMS open rates are declining rapidly over the past few years. For efficient user engagement and effective marketing results, different methods are getting introduced in online marketing. One such method is “push notifications.”
Push notifications can be sent to users at any time; even if the user is not on the website. The web push notification appears directly on the home screens of customer devices, unlike emails sent to customer inbox. As a result, chances of ignoring the message are less and visibility is higher. Therefore the click rate of push notifications is higher than emails and SMS.
Push notifications drive conversions at a higher rate than email signups. Push notifications are the new opt-in formula. Whenever a new visitor arrives on the website, a pop up to ask the permission to send notifications comes up on the screen. When the visitor clicks the ‘Allow’ button, the conversion is done, and a new subscriber is added to the marketing list.
Push notifications allow marketers to communicate with users directly. Users can receive utility messages like traffic, weather, sports updates, news, flight checks right away on the lock screen of the device as web push notifications. The other operations achievable by web push notifications are as below:
- Introducing the new features of the website to users.
- Enhancing customer experience with frequent engagement.
- Converting unspecified web users to customers.
- Sending receipts of the transactions made by the user in the website right way.
- Driving users to social network pages of the website.
- Notifying users on time-limited offers available in the site.
- Activating inactive users with incentives.
- Re-targeting abandoned users of the website.
- Retaining loyal users with personalized content.
- Acts as an active and functional communicative channel between publishers and users.
How do push notifications work?
Each browser has its system to manage push notifications, and it is called as ‘Push service’. The Website owner should register with the push service of the browsers to send the push notifications to the website visitor. Web push notifications are sent only to the users who opt-in for notifications.
Before getting into the explanations of the working procedure of web push notifications, let’s know how a web push notification looks like constitutes:
Important constitutes of push notification
A brand name can be a notification title.
The website to sent the web push notifications to the user after subscription.
3. Call to action buttons
Call to action buttons can be added to the message of web push notification. As of now, only chrome supports CTA’s for web push notifications. Firefox and Safari have not extended support yet.
Call to action buttons allows users to take immediate action on the message.
Adding icons to the web push notifications helps the user to recall. Icons are essential to let website users know which push notifications pop up. The default icon used for push notifications is the bell. Logo of the website can be used as an icon to create brand recall.
Earlier web push notification banners were a simple text message, and later the feature of the customizable icon was added by chrome. Now the recent update to chrome (chrome 56) gives the ability to add images to the banners, which allows marketers to send big size images along with the text.
6. Notification content
The message the website publisher sends to the website user.
The procedure for building web push notifications
Main steps involved in the procedure of building are explained below.
Website owners implement service workers for browsers. Then browsers provide API to the website, which is a time-consuming process for programmers and reduces efficiency.
API acts as the way for the website owners to connect with push notification service worker. After the user grants permission to get push notifications, publishers subscribe website to the browser push service. This creates a specific subscription with endpoint URL of the push service different for web browsers. Publishers set up the message for notification manually and push the notifications to specific browsers of website visitors.
All the requirements, procedures for setting web push notification for your website is a complex task to do them by yourself takes quite a long time. Therefore, website publishers, instead of building an infrastructure of web push notifications by themselves, are using already made web push notification services such as TruePush, etc.
Let’s explore the existing leveraging tools for web push notifications.
How Truepush makes push notifications easy for you?
Truepush is a complete marketing tool that is imperative for all businesses which are into digital marketing and looking for the best way to engage with users. TruePush is ideal for all the businesses ranging from e-commerce to saas services and education to entertainment. With Truepush, the highest level of personalization and customization is achievable to provide a valuable user experience on the business websites.
Truepush setup is hassle-free. Creating and sending push notifications to users is made fast and easy. The notifications to customers and users are delivered on their desktops and mobiles. Truepush sends personalized notifications in a smart way for the segment users based on behavior patterns and demographics.
And all this is for free. Yeah, you heard it right. Truepush is a free push notification tool with unlimited campaigns and is free forever.
Have a look at other key features TruePush offers.
- Rich push notifications (with image)
- Unlimited notifications, campaigns for unlimited websites.
- Supports HTTP & HTTPS
- 2 way opt-in
- Preview in different devices (Allows to check how notification looks in all devices before pushing)
- RSS to Push
- Website and campaign wise deep analytics
Image source: Freepik