- Anatomy of a Web Push Notification Sample
- Tips for Crafting Perfect Push Notification
- Checklist Before You Write a Push Notification Copy
- Guide for Writing Creative Push Notification Sample
Living in the digital world, you receive many push notifications from apps and websites. But how many notifications do you click and open?
Now, think the same for your users.
Reaching your users is essential, but you can’t see the estimated results with web push notifications if you don’t have a good CTR (Click Through Rate).
Being the best marketing channel, everyone knows how to use push notifications to drive users to their website or app. But the trick lies in the web push notification sample which is the first thing you require to start a push campaign. So, we have analyzed push notification campaigns sent by our 30,000+ clients belonging to various industries and curated the tips for writing perfect web push notification copy.
Anatomy of a Web Push Notification Sample
The anatomy of the push notification can be divided into four main parts which are push notification title, description, image, and CTA link. Here in this section, let us intercept all these parts and guidelines for crafting an optimized web push notification sample.
The below is the web push notifications example sent to the chrome browser. It consists of a push title, description, and display image.
The push notification title is a small introduction to your push advertisement. The description interprets your product or services in a few words.
Tips for Crafting Perfect Push Notification
A well-written push notification copy is the key to the success of push campaigns. You can use these powerful little messages to improve retention, acquisition, engagement, and sales of your products or services. Optimize your push notifications copies using some copywriting techniques and you will be on your way to reaching business goals.
Your push notifications irritate users when they serve no purpose, wrong timings, and irrelevant information. In this case, there are chances you observe a decrement in subscribers.
So, how can you make sure that your push notifications serve your users instead of disturbing them?
Checklist Before You Write a Push Notification Copy
You interact with your customers with push notifications. So, businesses need to think from the perspective of users while crafting the push notifications sample. Here is the checklist for the copywriters for crafting an optimized push notification copy.
- Think about what content can make your user click on your push notification. For this know your visitors or customer’s prospects before crafting a message.
- Understand the present market like seasonal sales, discounts, trends, and more.
- Determine the actions of the users like download, purchase, read a blog, etc.
Guide for Writing Creative Push Notification Sample
Here are the factors you need to check for writing an attractive, clickable, and engaging web push notification copy.
Push Title and Description Length
Web push notifications are shorter messages that display on your mobile devices and desktops. They have a definite character length to avoid truncation and make them more effective.
An optimized push notification title consists of 20 characters and push description is limited to 55 characters. You can write about 5 to 7 words in push title and 12 to 19 words of description. The maximum character count of title and description is 60 and 140 respectively but it may get truncated.
You can observe truncation in the above web push notification title and description. It is not giving complete information or create interest in users.
Here is the other push notification sample from the same website with an optimized push title and description. It explains the discount details in the description with a perfect push title.
Here are a few guidelines that can help you to write optimized shorter messages.
Pick One Thing
Pick one thing that you want to highlight in your push notification messages. It can be deal, discount, story, theme, or emotions. Focusing on one thing can help you to concentrate and remove unnecessary phrases. For this, you should have a keen look into the purpose of the campaign.
Take a simple example of a travel website with a campaign goal of increasing bookings. Here, you might concentrate on one theme “Travelling” while writing a push notification campaign. So, you can give
Push Title: “Travel World ” or “Ready for a trip?”
Push Description: “Hang out at your favorite spot in the desired city ” or “Peek into different cultures and tastes around the world”
The above descriptions are on point and provide enough information to capture the subscriber’s attention. So, the user will click on the web push notification to engage and find out more about the offer.
The numbers will always speak more than a descriptive text. With this copywriting technique, you can also reduce character count by providing maximum information. It is very effective when you talk about discounts, sales, and offers from your website.
Push Title: 50% Discount
Push Description: Shop anything and get a 50% discount on MRP value
instead of writing web push notification copy like
Push Title: Save on Latest Fashion Trends
Push Description: Explore favorite brands and get amazing discounts on every purchase.
The first push notification example gives a clear idea about the discount value which can attract users to know more. Whereas, the second descriptive text shows no number value.
Choose Words Wisely
Web push notifications are messages that have a characters count limit that includes even the space between words. You need to choose appropriate words that can convey your messages rather than using sentences.
For example, consider a push notification from a blogger website about the e-book download. You give push title as “Download e-book” instead of “e-book for the push notification optimized timings”.
The first push notification title is small with appropriate words that can communicate the campaign purpose.
Advertisers can use power words in web push notifications content to make a strong effect on the visitors. These words can make your copy stretch limits and reaches audiences effectively.
Let us compare two push notifications to understand the context.
Push Notification Copy 1: “Low prices on everything”
Push Notification Copy 2: “Hurry Up! Offer Valid Today Only”
If you observe the above two web push notification samples, the second one has two power words that create urgency and curiosity among the users.
We don’t need to be English language professionals to find power words. The common power words you can use in push notifications are You, Free, Instantly, New, Hurry Up, and more. Here we have mentioned a few other words to convey emotion in your message.
Urgency – Ends Now, Act Now, Immediately, Fast, Instantly, Don’t Miss Out, Clearance, Today, etc.
Special – Exclusive, Premium, Be the first one, Membership, Just for you, Limited, and more.
Emotional – Thankful, Joy, Eager, Delight, Inspired, Motivated, etc.
Value – Discount, Giveaway, Free, Win, Offer, Budget, Grab, Save, Deal, Bonus, and more.
Voice & Tone of Web Push Notification
Researches say that the voice and tone of communication in business operations play an important role. Push notification message voice represents your brand personality and tone shows the expression of your words. You can use a touch of humor, cultural references, emoji, and more in your messages.
Knowing your audiences will help you set the right tone and voice in your push notifications. We can use the data provided by the users and search behavior to construct a format that can increase push notifications CTR.
For example, if you have a beauty store and most of the visitors are from the millennial generation. Here you can use playful language to attract the users. Whereas, when you are dealing with professionals you can prefer straight talk, marketing words with complete details like facts, what you provide, how it’s beneficial in the push description.
Always stay in context while crafting web push notifications samples. If your text doesn’t fit your context, your push messages will not make any sense.
Content of Web Push Notification
Content is everything that engages your audiences, captures attention, and makes them click on your web push notifications. Your copy writings can be considered effective if a user can relate to, think, make a positive impact on their thoughts. So, here are a few factors with examples that help you in writing content for push notifications.
- When you are planning a push notification campaign during the celebration, try to add occasion names in the content.
The above web push notification is from the electronics online store for “Cyber Monday”. When a user receives this notification, he can relate to the happening event.
- Adding social proof in the content will make users take meaningful action at the landing page.
You can observe the below push notification example from an online store that has a social proof element. It creates an urgency among the audiences and makes them view the landing page.
- More than 80% of customers are likely to avail services and buy products that send personalized messages. Customizing is simple with push notifications compared to other marketing channels. Check our detailed information on personalizing push notifications.
Call To Action Links
Observe the push notification you receive on your devices. In most of them, you see a Call to Action (CTA) links below the notification message. The purpose of these is to guide the visitors for the next specific action. These can be included in the form of links, buttons, or simple prompts.
Here is the example of a push notification from windows with CTA links below the notification message. The user is redirected to the landing page clicking on the “Shop Now” and displays the offer on the app home page on your next visit by clicking on “Save Offer”. You get an immediate response from the users by including CTA in push notifications.
Tips for creating effective push notification CTA
- Keep the CTA text simple, action-based, and beneficial.
- Don’t confuse or irritate users by including many CTA links.
- Know your desired results and goals to curate the CTA text of notifications.
For instance, if you want to increase sales you can use Buy Now, Make Purchase, Copy Coupon Code, Use Discount, and more.
- Test, track, and analyze various CTA and find the best one that suits your push notifications.
Push Notification Images
Push notifications allow you to display images and brand logos. The display image is supported by chrome on Android and Windows. On other devices, the brand logo appears beside the push notification title. A good image can convince your user to make a purchase, click, or download. The specifications of the images are
Format: PNG, JPEG, JPG
Image ratio: 2:1
Image Size: less than 2048 KB
Min. pixel size: 512 X 256
This is a push notification sent to Android devices from a travel website.
Push notification display on the chrome browser.
The above is the push notification on the IOS devices.
Have a streamlined strategy and analyze your push notifications campaigns regularly to deliver value to the users and in return, you can observe an increase in sales, brand awareness, and more subscribers.