Safari Push Notifications is Apple’s developer service that sends notifications directly to your Mac. In addition to the case of using web app notifications, it is a useful tool for organizations to send notifications directly to their computers.

These notifications are sent to users to create an interactive model of communication beyond web services and applications. They are very useful to keep users in the loop without sending spam or developing custom apps for status updates only.

Safari Push Notifications is used to send brief, clickable messages to the website users, on their Mac desktop, even when Safari isn’t running. They work just like app push notifications. They show the website icon and notification text, and the link which directs the users to the website.

History of Safari push notifications

With the App Store opening in 2008, Apple announced that it would create a centralized push notification service as a mechanism to allow apps to respond to updates and feature alerts without staying on the browser.

In 2010, Apple introduced push notifications to the Mac as an API, to support push notification. The notifications are received upon the approval of users to their devices.

In 2018, Apple began acquiring permission to send users interactive notifications upon the consent of the user which was later followed by Firefox and other browsers in 2019. Instead of bombarding the users with numerous notifications. The browser started to prompt the permission request if the users are interested to receive the relevant notifications.

Difference between Web and Safari push notifications

Web Push Notification Safari Push Notification
Web notifications, run locally, with JavaScript. This can cause notifications to appear as long as the webpage remains in an open tab. Safari Push Notifications, an Apple-exclusive technology that is triggered remotely with Apple Push Notification (APNs), delivered to the customer when Safari isn’t open
They can integrate large images They can’t integrate large images 
They can include multiple call-to-action Multiple call-to-action options cannot be included here.

 

How to Integrate Safari Push Notifications in a Website?

Push notifications on Safari are also delivered in real-time without opening the website or browser. Moreover, in APNS integration, the notifications will continue to live in the macOS notification center. Therefore, even if the push notification has not opted, it will still be available for interaction.

To integrate push notifications into the website, there should be an interface that allows the user to opt-in to receive notifications. If the user agrees, Safari contacts the website and asks for their credentials in the form of a file. The user receives the notification when the website sends a batch of that device’s token and the message to APNs.

One of the best features of Safari push notifications is that they are triggered remotely using Apple’s proprietary push notifications service. This technology has the ability to deliver and display a browser push notification even if the user does not have a Safari browser open. Subscribers benefit from this technology because we see very high engagement rates from visitors receiving push notifications even when the Safari browser is not open.

Truepush also supports the safari push notification and the integration process is very quick and convenient for the users. The users just need to upload the p.12 certificate from their apple account onto the Truepush .

4 step quick integration process :

  • Request for the certificate
  • Raise a request from the keychain access
  • Creating a web push certificate (.p12
  • Uploading the .p12 certificate on Truepush

For the detailed integration process, you can refer to the blog -How To Create .P12 Certificate For Safari Push Notifications.

About Truepush

Truepush is the world’s No.1 free Push Notification platform. We are so glad to announce our RSS-to-Push and Audience Segmentation features are now updated to give you best in the world engaging experience. 


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