Yes, Truepush is a free push notification software. Truepush is being currently used by 25,000+ brands at a global level across 164+ countries. 

Truepush push notification software is easy to install and provides the following integration options: 

Push notifications for WordPress
Push notifications for Joomla
Push notifications for Squarespace
Push notifications for Blogger
Push notifications for Webflow
Push notifications for Shopify
Push notifications for Google Tag Manager
Push notifications for WordPress plugin
Push notifications for PWA
AMP push notifications

Benefits of using Truepush push notification software

Here are the benefits of using Truepush software:

  1. Create audience segments

    Truepush push notification software allows you to target specific segments of your subscriber base. By default, it provides audience segments based on location, type of browsers being used, gender, last visit date, and many more. 

    On top of it, if you want to create your own audience segments, you can do it through the option of ‘custom segments’. Here is the guide on how to use customer tags. 

2. Automate push through RSS-to-push

Truepush also provides you an option to automate your push notification campaign. Its RSS-to-push feature allows you to submit your published post URLs to the RSS feed of their users.

This means, every time you make a post live, it will automatically reach your user’s devices. And, bring in traffic from your existing user base.

3. Customizing push opt-in styles

There are numerous ways you can use push opt-in to appear on your site. Every time visitors come to your site, they will receive an opt-in asking for allowing notifications. You push opt-in the first impression they make on your site.

Various opt-in styles that push notification software as Truepush provides are shown below. These opt-in styles fall under two subcategories, i.e., One way opt-in and Two- way opt-in. 

One way opt-in is an opt-in style that requires users to click on ‘allow’ only once after op-in appears. On the other hand, two-way opt-in requires your users to click twice on ‘allow’ in order to become confirmed subscribers. 

The benefit of choosing two-way opt-in over one-way opt-in is that the website faces fewer churn rates as the user base is well aware of their subscription and what they benefit from it. 

However, if you are choosing a one-way opt-in, you might face a much higher number of subscription rates. You can genuinely engage these users based on your right push strategies.

a) One Way Opt-in   

Browser Default

 b) Two Way Opt-in

Bell Opt-in
Optin Bar
Box Opt-in
Box+ Opt-in

As per our survey after analyzing over a billion web push notifications, we found out that-

The two-way opt-in has 2X more open rates than the default opt-in.

Here is the detailed guide on opt-in customization settings.

4. Metrics on the dashboard

In order to send push notifications, there are many metrics to track and monitor afterwords. Truepush dashboard provides metrics as below:

a) Total Summary, which includes-

  • Total Subscriber
  • Active Subscribers
  • Total Unsubscribers

    b) Weekly Stats and Last 2 Days Stats.

    c) The Last five campaign details. It includes-

  • Campaign title
  • Delivery rates
  • Open rates
  • Click through rates and more.

    5. Triggers

    Triggers are notifications that pop up based on certain user interactions on your site. For example, if your URL is www.abc.com and your site visitor goes to the page www.abc.com/mediacoverage, then you can set up relevant Triggers for such visitors and engage with them right there.

    You can also set up triggers based on the user’s subscription time. For example, if your user subscribed to your site at 4:00 pm, then you can send them a trigger push after x minutes of subscription.    

Sign up for Truepush push notifications software and engage your users for free.