With a lot of debates going around on whether SEO is dead or alive, in today’s world – SEO has become more important than ever before with organic search responsible for 53% of all the website traffic online. SEO and organic search are here to stay and pave the way towards unlimited successful opportunities and careers in SEO marketing.
Let us find out more about SEO and its scope for the people who want to make a career in SEO marketing.
Search Engine Optimization (SEO) has evolved over the past decade, from the time the first website was created to millions of websites being created every day. With search engines becoming every household name and families connecting with the world over the Internet to find information with greater ease. The problem all of us face is finding quality information upfront on search result pages. This is where SEO paved its path towards ranking websites based on best-practice techniques.
What is Search Engine Optimization (SEO)?
Search engine optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo, and other search engines.
Importance and Scope of Search Engine Optimization (SEO)
Based on a study from BrightEdge – “Organic search is responsible for 53% of all site traffic to a website whereas with paid search it accounts for only 15% of site traffic”. This data shows the importance of SEO in order to rank the websites.
- As per Google Algorithm, a structured/optimized site will be ranked high and increases the number of visitors to the website.
- Search Engine Optimization has many advantages over other forms of digital marketing and it should be as an investment rather than cost.
- SEO helps in lead generation and boost conversions. It is a cost-effective technique to build the website’s authority and reputation.
Let us now take a deep dive into how to start a career in SEO marketing.