The frequency of buying goods online is increasing significantly. According to one of the reports published this year 67% millennials like to purchase goods online instead of going to stores. The number of E-commerce sites added daily to online shopping has a different and unique collection of items to attract buyers. With this, the competition is very high and conversions rates are very difficult to achieve. The brands need various tools to increase their customer’s engagement and conversions.
E-commerce websites are in awe by seeing the conversion rates it can reap using Push Notifications. This micro-marketing notification tool is producing commendable outputs whether its in customer re-engagement or their retention. When diverse products can be sold to varied audiences through a platform, there arises a requirement to re-target the audience to receive a lifetime value.
Push notifications enable e-commerce platforms to send push instead of diverting their time and resources for making an app. (Smart decision!)
What is Push Notification?
The push notification is a brief and crisp message that appears directly on a user’s screen without them searching for it i.e. when the customers are not browsing the website. E-commerce websites can leverage this tool to communicate and re-target its potential customers, thus, brings them down the sales funnel for an easy and simplified purchase.
Key Benefits of using Push notifications:
- Push notifications increase user engagement
- They help in targeting a specific audience with the right message
- Increase the conversion rates
- Push notifications have high opt-in rates than pop-ups and emails.
- The website doesn’t need a mobile app to reach its users instead they can use push notifications.
- They help in increasing the interaction of the brand and users by providing crisp information to the right audience at the right time.
According to a study, only 27% of retailers analyze shopper’s browsing behavior and 59% are unaware of the average buyer drop-out rates.
E-commerce giants such as Flipkart have seen an increase of 70% in conversion rates by sending Push Notification to update its tremendous user base about offers, freebies, discounts, or any new products. Analysing Cart abandonment is now crucial as it can cost billions to E-commerce platforms. Let us explore one by one how and where a push notification can be used to yield commendable results.
How can E-commerce platforms actually use Push Notification?
Triggers are actionable notifications that can be scheduled at a selective time period. It creates a sense of urgency in the users and incites them to make a purchase.
Food is to humans as time is to triggers. Triggers must and should be sent at the correct timings since it plays an important role in the conversion.
For example, if a customer is searching for a particular air conditioner to purchase from the e-commerce website and he left without making any purchase. Triggers would only be helpful if sent at the time the customer is surfing for a product. Scheduling triggers at the time when a customer is offbeat would instead harm the growth of the users.
Truepush provides a feature of sending triggers at preferred timings. It helps in smoothly selecting the time to send triggers to customers after they subscribe to the website.
Triggers can be sent for once or repeated depending on the purchase scenario. It is essential to understand the trigger frequency since excess, or even scarce frequency might not lead to a positive response.
If a user makes a repeated purchase, sending repeated triggers comes handy as shown below.
There is even an option to set triggers on multiple dates. If a sales offer is there for three days, it’s advisable to send triggers every day, and thus, drive maximum buyers down the sales funnel. One single trigger can result in an extraordinary output!
For an e-commerce platform, audience segmentation is the most prominent factor which can create a significant difference in driving user re-engagement and yield a strong conversion rate.
Segmented triggers can import the existing segments that can be used to push out regular notifications or create a new one exclusively for triggers. To learn in detail how segmentation is the best practice for retargeting, read here.
Feature Rich Triggers
Rich notifications are the first impressions. Adding images and emojis in triggers can augment the purchase decision of the users. Truepush dashboard allows the import of existing templates or can create a new one as well.
Use Case scenarios for Push Notification in E-commerce platforms
Cart abandonment refers to a user leaving the website page before making the desired purchase. Analysing Cart abandonment is now crucial as it can cost billions to E-commerce platforms.
Truepush Notifications can be employed to bring back the lost visitors by sending quick reminders to customers about their previous incomplete purchase.
Update Shipment details to buyers
Shipment notifications help track the buyers about their purchase orders smoothly. Notify about the delivery time or delay in the delivery schedule.
Customized offers based on user behavior.
If a user spends a considerable amount of time searching on a particular product, based on his purchase trajectory, send him a personalized message just like Flipkart does.
Also, discounts can be made available to the customers by analyzing the activity in real-time. Send them the latest bestsellers or new ethnic arrivals in the stores. Personalized notifications give users a reason to come back to the website and make another purchase, and thus, shoot up the repeat sales and engagement.
Notify instantly about New Arrivals
Sending push about new arrivals helps to divert high traffic on the website and sends the customers down the sales funnel quickly.
Quickly inform the users about sales offers and discover a sudden hike in the purchase.
Send notifications based on the segments using options available in the Truepush dashboard or create custom segments. Read here why segmentation plays a crucial role in sending push notifications.
Push your blogs for added advantage
Every blog post on a website can be easily pushed out through notifications, thus, instantly notifying the users.
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