Place the right bids in your business by hearing out a conversation with Rohit Vadithela, Co-Founder and Managing Partner at The Bid
“Don’t burn money and show products to someone who might not actually buy” – Rohit Vadithela
Rohit Vandithela is the Co-founder and managing partner at The Bid. He is an inspiring individual with abundant experience in the field of leadership and quality assurance across a different range of companies that proliferate his portfolio when it comes to experience. From creating business solutions for organizations right when they need it, to creating his own company as a solution, his journey and success speak for itself.
The Bid Media: Helping brands make more sales.
The Bid Media Works is a digital marketing agency specialized in programmatic advertising and works in cognizance with Publishers and Advertisers. It is an agency that specializes in paid online advertising. With a passion for the endless possibilities of programmatic ad technology, it helps businesses both big and small. We firmly believe that “Advertising is not merely showing your product to most people but, to the right ones at the right time who engage with you, because every impression matters.”
The conversation commenced with Rohit Vadiletha explaining to us how marketing has evolved over the past decade and how that has affected small and medium businesses. Change is constant, it is the same for marketing too, as stated by Rohit. He believes that marketing, by design, is an omnichannel approach that translates to your presence being everywhere. This is undoubtedly a digital era we’re living in, which has seen major shifts in marketing approaches in a very short period. To put it in simple words, marketing is more personalized now, than it was a decade ago with the addition of digital channels.
As the conversation continued, Rohit shared about the functioning and purpose of his company, ‘The Bid’, and spilled the beans on their unique selling point. The company is a programmatic advertising agency that is still fairly new to the market with many businesses yet to utilize the benefits of this type of advertising. It is a sophisticated, effective, and highly efficient method of advertising which mainly empowers the growth of small businesses.
“Once you know your audience, half of the work is done”
For anyone starting to implement programmatic advertising into their business, Rohit has shared some key points that may influence your decisions to acquire one. Programmatic advertising does not need a huge investment and can be budget-friendly as compared to standard social media campaigns. You can get it at, as low as 5$ a day. It is an automated way of digging inventory spaces with help of machine learning and Artificial intelligence in the background. It smartly looks at the user’s behavior. Which is perfect for a retargeting strategy.
“Just because you are spending money you cannot expect to sell a product if you don’t have good user engagement.”
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