A quick conversation with Aditya Kothari, Co-founder & Vice-president Strategy at Chingari
“Build and give what the users want” – Aditya Kothari, Co-founder & Vice-president Strategy at Chingari
Chingari: India’s leading short-video and entertainment platform
Chingari is a platform for all the flaming talent in Bharat (India). It allows showcasing creative talent and setting the world on fire. Create, share and trend!
About the speaker
Aditya Kothari, Co-founder and Vice-president Strategy at Chingari, loves building products and services that solve real problems. He is a lifelong learner who’s excited by the prospect of working at the intersection of People, Products, and Possibilities.
A phenomenal entrepreneurial journey
It was a fantastic journey, the responses from users, content creators and viewers have been amazing. On the whole, the experience has been phenomenal.
Misconception about the application
Chingari is not a new platform which came after the ban of Chinese apps. It existed before the ban too; it did not pop up all of a sudden. The app is 18 months old, it has been on play store for more than a year and a half.
The ban was never a business plan
We always were ready for the spike and the Chinese app ban was never a part of the business plan or strategy. The tech team has been strong and we have been ready for the increase in the scale.
Evolution of content
People now have reduced attention and patience for lengthy content. Hence, TikTok was successful with its short content. Everything came down to shorter content as the attention and patience span is reducing. People are busy and they want shorter videos and crisp content; this was the main idea behind Chingari.
Vocal for local: Indian movement
Vocal for local has been a major boost and our main focus was Bharat (India). Atma Nirbhar Bharat and Vocal for local have given the application an initial push. These movements helped us get massive attention and awareness among people.
Did you know?
- More than 5 million people are creating content using Chingari everyday
- Chingari trended as #1 on play store with 10M+ downloads
- There are over 29M users now on Chingari
Stable Indian platform for Creators
TikTok did not only make a content creating platform but it also gave a source of income to a wide range of people from security guards to professional full-time content creators. After the ban, everyone understood the need for a stable Indian platform for such creators. That is what Chingari is here for.
Getting as local as possible
Content with diverse languages has been a way to be local. There are various languages from Telugu, Hindi, Malayalam, Tamil, etc. Initially, our main marketing strategy was through word of mouth and we strongly believe in it to this day, along with being as local as possible for a wide range of users.
A message to Entrepreneurs
“Build what the users want, and the only way to know what the users want is by asking them what they want.”
Game of growth
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