About Placement Store:
What is your website? Can you narrate us the story behind building it? (What is the unique problem you’re trying to solve)
What are the various growth or marketing channels you’re trying to get more visitors on the website?
At present, Placement Store ™ has resorted to various channels to get more visitors, in which the Truepush role is incredible. We were associated with Truepush in November 2019. After this, the Truepush team gave us unique support to reach out to our goal. Ravi Vaka sir and David N helped us a lot. David N Sir, whenever there is a new change, he definitely tells us. This is the reason why we were able to move so fast with Truepush.
Right now various channels are being used to get more visitors.
1. Push notifications 2. Google organic traffic 3. Facebook 4. WhatsApp 5. YouTube channel 6. Twitter etc.
Do you think customer retention is crucial for businesses? How do push notifications help in it?
Customer retention is the most important part of any business and push notification is the bone marrow of my website. When a visitor subscribes to a push notification from the website, we send push notifications to his device and inform him about all kinds of job information, Results, and Admit cards.
How do you plan out your push notification strategy? What are the parameters you consider while building it?
What is the most used push notification feature, and how it helped you in getting more conversion rates?
We create a push notification and also use a tag to find the notification for further use.
We like to put a logo and image in push notification which makes the push notification on the user’s device more attractive, which gives a higher conversion rate. The most used feature in Truepush notifications for us is Scheduling notifications at a time interval. This helps us in getting healthy traffic on our website throughout the day.
Any feedback for the product and the Truepush team?
Whatever problems I face or have any suggestions, I have shared them with Ravi sir(Co-Founder), and David sir, and will continue to do so in the future.
Customer retention is the most crucial factor. Push notification service is the key aspect to engage with subscribers in a continuous process. After they started using Truepush free-forever push notification service, the average day-wise count of the subscriber list went high, and also the click and view rate has increased.
The main strategy is they send a simple notification with an apt title, So the subscribers can have an easy understanding regarding the content they share.
Now Placement store has integrated several projects with Truepush and each project they hold has a good number of subscribers, clicks, view rate, and continuous traffic. They definitely have improved their market presence.
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Image source- Freepik