There are more than 2000 paid push notification services prevailing in the market that helps brands with customer re-engagement. A website sends a push notification to its subscribers. These notifications carry an important update; notifying the subscribers about a new sale, blog, abandoned cart, new product launch, etc. But, to receive these notifications from a browser on the desktops and mobiles, the following steps take place.
- An opt-in pops-up when a new visitor comes to the website.
- Actionable permission from a visitor to “allow” or “block” the notifications from the particular website.
However, Google Chrome has recently come up with few changes concerning the user’s experience while visiting the websites. All the chrome versions before chrome80 would follow the above procedure, but the versions from Chrome80 and onwards would have a slightly different procedure in seeking a website visitor’s permission for a subscription.
What Changes Are Taking Place With Quiet Permission Web Push UI On Chrome80+?
The opt-in would be blocked on the address bar based on the user’s past behavior on using notifications and the website’s acceptance rate for permission.
However, on Mozilla browsers, the quiet permission web push UI is enabled for all the websites.
Three Scenarios Wherein The Quiet Permission UI Would Enable Are-
- On a browser, where a user repeatedly denies the notifications for the majority of the websites.
- The websites whose permission acceptance rates are low.
For example, a website that uses a push notification service, and has very low acceptance rates, will have the quiet permission web push UI enabled for it.
As the acceptance rates improve, the quiet permission web push UI would get disenrolled again. To improve the acceptance rates of your website, continue reading below.
3. The manual setting option available on the Google Chrome80 browser wherein a visitor can always opt for the quieter permission UI.
How Would The Changes Appear?
On Chrome browser
On Mozilla Firefox Browser
Why Should Websites Make Use Of Free Web Push Service?
This update for the browsers is a result of Google Chrome and Mozilla Firefox browser services aiming to improve the visitor’s opt-in experience, which includes a less intrusion from the notifications while entering the websites. Also, this would add dedicated subscribers to the website who actually wants to receive the notifications. The reason that contributes to the good subscriber base is that a user who actually wants to receive the notification will allow on the opt-in prompt, knowing that it would be blocked by default.
The Chrome80+ update might land websites in a decent pit, as the number of subscribers might get reduced. The websites that send paid push notification campaigns to re-engage its visitors might not fetch the benefit while still paying to engage a visitor.
Truepush is a free platform that provides premium features for free to its clients of more than 8000+ developers/marketers across the globe. We are building some workarounds to mutually setup with the benefits of quiet permission web push UI for notifications.
For websites, it would be a crucial step to decide for choosing the push notification service, where free notification tool like Truepush takes the lead. The tool is a complete DIY platform with unlimited subscribers count and important features such as RSS-to-push, Triggers, Rich templates, Audience segmentation, Batching, etc.
What Does Truespush Suggest To Improves A Website’s Acceptance Score?
- Action-based Trigger opt-in
One alternative to continue getting the website subscribers is to make use of the custom button option for the opt-in prompt. While clicking on the custom button ( numbered 1 in the image below), the second default opt-in( numbered 2 in the image below) will show up. This would add the confirmed subscription to your website.
- Opt-in delay
To improve the website visitor’s experience, it’s suggested to not push the opt-in prompt the moment visitor shows up on the website. A delay in the opt-in would allow visitors to decide if they want to subscribe to your website or not, by exploring your website.
For example, a delay of 60 seconds, would allow the opt-in pop-up after 60 seconds, thus, a less intrusive experience for a website visitor.
- Two way opt-in
Two way opt-in allows a visitor to receive the opt-in prompt two times to get the confirmed decision of subscribing to a website. This would improve the opt-in rates as the number of unsubscriptions would reduce, thus, the improved permission acceptance rates.
Truepush provides different two-way opt-in prompt styles( as highlighted in blue color in the above image).
To understand the best practices for the new UI updates for your website and assistance for the same, reach out to us at- email@example.com
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Image source- Background vector created by freepik – www.freepik.com