Google and Mozilla have come up with new updates for web push on Chrome80+ and Firefox browsers. The new quieter updates are the result of building a better user experience. The Chrome versions before Chrome80 would support the previous guidelines for web push campaigns , but the versions from Chrome80 and onwards would have a slightly different process in seeking a website visitor’s permission for a subscription.
The web push notifications carry an important update; notifying the subscribers about a new sale, blog, abandoned cart, new product launch, etc. But, to receive these notifications from a browser on the desktops and mobiles, the following steps take place.
- An opt-in prompt pops-up when a new visitor comes to the website.
- Actionable permission from a visitor to “allow” or “block” the push notifications from the particular website.
Adding to the above, websites are recommended to use two-way opt-in (box and box+ opt-in style) for higher conversion rates. A detailed explanation is given later in the article below.
What Changes Are Taking Place With Quiet Permission Web Push UI On Chrome80+?
The opt-in would be blocked on the address bar based on the user’s past behavior on using notifications and the website’s acceptance rate for permission.
However, on Mozilla browsers, the quiet permission web push UI is enabled for all the websites.
Three Scenarios Wherein The Quiet Permission UI Would Enable Are-
- On a browser, where a user repeatedly denies the notifications for the majority of the websites.
- The websites whose web push opt-in permission acceptance rates are low.
For example, a website that uses a push notification service, and has meager acceptance rates, will have the quiter notification permissions UI enabled for it.
As the acceptance rates improve, the quiet permission web push UI would get disenrolled again. To improve the acceptance rates of your website, continue reading below.
3. The manual setting option available on the Google Chrome80 browser wherein a visitor can always opt for the quieter permission UI.
How Would The Changes Appear?
On Chrome browser
On Mozilla Firefox Browser
Why Should Websites Make Use Of Free Web Push Service?
This update for the browsers is a result of Google Chrome and Mozilla Firefox browser services aiming to improve the visitor’s opt-in experience, which includes less intrusion from the notifications while entering the websites. Also, this would add dedicated web push subscribers to the site who wants to receive the notifications. The reason that contributes to the excellent subscriber base is that a user who wants to win the information will allow on the opt-in prompt, knowing that it would be blocked by default.
The Chrome80+ update might land websites in a decent pit, as the number of subscribers might get reduced. The sites that send paid push notification campaigns to re-engage their visitors might not fetch the benefit while still paying to engage a visitor.
Truepush is a free push notification platform that provides premium features for free to its clients of more than 25,000+ developers/marketers across the globe. We are building some workarounds to mutually setup with the benefits of quiet permission web push UI for notifications.
For websites, it would be a crucial step to decide for choosing the push notification service, where a free push notification tool like Truepush takes the lead. The tool is a complete DIY platform with unlimited subscribers count and essential features such as RSS-to-push, Triggers, Rich templates, Audience segmentation, Batching, etc.
What Does Truespush Suggest To Improves A Website’s Acceptance Score?
- Action-based Trigger opt-in
One alternative to continue getting the website subscribers is to make use of the custom button option for the opt-in prompt. While clicking on the custom button (numbered 1 in the image below), the second default opt-in (numbered 2 in the image below) will show up. This would add the confirmed subscription to your website.
Use two way opt-in
- Two way opt-in allows a visitor to receive the opt-in prompt two times to get the confirmed decision of subscribing to a website. This would improve the opt-in rates as the number of unsubscriptions would reduce, thus, the improved permission acceptance rates.
- Truepush provides different two-way opt-in prompt styles (as highlighted in blue color in the above image).
- As per our survey after analyzing over a billion web push notifications, we found out that
The two-way opt-in has open rate as high as 2X than the default opt-in.
- To understand the best practices for sending web push notifications, read the complete guide here.
- About Truepush
- Truepush is the world’s No.1 free Push Notification platform. We are so glad to announce our Triggers and RSS-to-Push are now updated to give you the best in the world engaging experience.
- Sign up now to turn your visitors into repeat customers.
- Join our communities of 25,000+ marketers & developers to access original and interesting resources. We’d make sure, we never lose touch with you.
LinkedIn| Facebook| Twitter| YouTube
- Join our WhatsApp/Telegram community of like-minded folks!
Image source- Background vector created by freepik – www.freepik.com