autoX is the fastest-growing automotive lifestyle publication and portal in India which started in September 2006.
autox.com has an Alexa global rank of 290,783 and ranks 46,112th in India. Its global rank has gone up by 11,977 positions over 3 months.
The mission of autoX is to be the most influential, informative, and entertaining automotive resource in India. autoX stands for independence, candidness, and objectivity but, most of all, for heart & soul.
The motto of autox is: Everything we do is driven by Heart. Soul. Passion. Emotion.
What is your website? Can you narrate us the story behind building it? (What is the unique problem you’re trying to solve)
Our intention, at autoX, is to provide our fans and readers with the highest quality automotive reviews, analysis, and news. Today, autoX is one of the leading web portals for automotive reviews and features in India. Our editor, Dhruv Behl, founded ‘autoX’ in 2006 with an immense passion for racing, rallying, and, generally, testing vehicles to their fullest.
Apart from the web portal, our team also crafts the autoX magazine every month, which is the most informative automobile magazine in the country. You can grab an e-copy of our magazine from our web portal or the print copy from stands across India.
What are the various growth or marketing channels you’re trying to get more visitors on the website?
With the help of various blogs, articles, and posts, we try and maximize our reach and attract the maximum number of visitors to our website. At autoX, we ensure that we provide objective and unbiased reviews of all new vehicles that hit the Indian market. Also, our presence and engagement on leading social platforms, such as Facebook, YouTube, Instagram, & LinkedIn have proven to be a great method to garner more visitors.
Do you think customer retention is crucial for businesses? How do push notifications help in it?
Of course, customer retention is crucial for our business. Retaining customers not only helps a business in increasing the engagement of users on a website, but it also helps in building trust towards an organization. Push notifications, on the other hand, helps in interacting with users, even if they are not currently present on the website. We regularly update our website with first-drive reviews and automobile news to more actively engage with our users.
How do you plan out your push notification strategy? What are the parameters you consider while building it?
At autoX, we’ve segregated our web portal into different segments. This not only helps us in keeping the users engaged for a longer period, but it also makes the whole experience a more seamless experience. With the help of Truepush, we can either create our own segments or use predefined ones. Regardless, your services have helped us in engaging with our audience.
What is the most used push notification feature, and how it helped you in getting more conversion rates?
As of now, we’re extensively using two features from Truepush – Audience Segmentation and RSS-to-Push. Both of these features are extremely useful and have yielded maximum conversion without any manual intervention.
How long have you been using Truepush, and how is it helping you achieve your business goals?
We’ve been using Truepush for about 3 months now. We are happy to report that it has helped us better engage with our audience.
Any feedback for the product and the Truepush team?
It has been a great flawless experience with Truepush so far. We really like the way it works, and we prefer using it over other similar services.
autoX uses RSS to Push and Audience segmentation and this improved their total subscribers every day
autoX sends web push notifications to their subscribers about their reviews on the latest automobile launches using RSS to Push notifications.
In August there was a huge increase in subscribers with a count of 9153.
Truepush free forever service helped autoX to provide their readers with the highest quality automotive reviews about their latest updates.
Image source- Freepik