The founder of IELTSPodcast Ben Worthington started his journey as an English educator in 2006. His competitive nature and passion for results led him to focus specifically on IELTS students. This resulted in the creation of IELTSPodcast, a platform to help students improve their English to achieve their goals of studying abroad or immigrating for a better life. Ben and his team of teachers provide students with two tutorials a week. These cover the writing, reading, listening, and speaking sections of the IELTS exam. IELTSpodcast has an Alexa global rank of 88,851
What is your website? Can you narrate us the story behind building it? (What is the unique problem you’re trying to solve)
www.ieltspodcast.com/ielts-exam . A lot of students struggle with IELTS. They take the test and often seem to be stuck at 6.5. We aim to guarantee that they get a Band 7 or higher by taking our course.
What are the various growth or marketing channels you’re trying to get more visitors on the website?
We are publishing a lot of helpful guides to help students pass the IELTS exam. The channels we use include push notifications, messenger, and podcast.
Do you think customer retention is crucial for businesses? How do push notifications help in it?
Customer retention is definitely essential. Part of ensuring this retention is to offer a lot of value with every interaction. Push notifications help us remind our students we have new guides and tutorials, and therefore increases our interactions.
How do you plan out your push notification strategy? What are the parameters you consider while building it?
We are just getting started at the moment and we are mainly using it to notify our students of new guides, publications, and special offers. In the future, we will start tagging the students and offering more targeted notification
What is the most used push notification feature, and how it helped you in getting more conversion rates?
This would have to be the scheduled send. It helps us organize our publications and keeps the business running when the team is on holiday.
How long have you been using Truepush, and how is it helping you achieve your business goals?
We’ve been using it for the last few years. Truepush definitely increases our overall traffic and reminds our students that we are here to help them.
Any feedback for the product and the Truepush team?
Great work team!
After using scheduled notifications from Truepush IELTS Podcast has made their work easy in sending notifications. This helped the students to gain knowledge on their required topics.
The view and click rate has set a good number and gained a lot more subscribers.
Truepush free forever service helped IELTS Podcast to increase their overall traffic and user interactions.
Truepush helped IELTS Podcast in maintaining good customer engagement.
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