Website owners consistently search for marketing automation platforms to reach large audiences in a short period. While email marketing is leading this factor, push notification marketing came into existence defeating all others. It has advanced personalization with segmentation, triggers, RSS to push, batching features, and more. Recent research says that about 50% of users enable push notifications, and 72% of businesses say mobile and desktop web push messages offer greater or equal ROI than other user engagement and communication channels. For all these reasons, online websites are using push notification services at every stage of the customer life cycle to get big results. Moreover, visitors do not have to provide any information for subscribing to your push service.
This effective push notification tool should be used thoughtfully by the publishers to get all push notification benefits. So to assist you in building your push notification service, we have researched and carefully chosen the best ways to use web push notifications to increase website traffic and business conversions.
- Best Ways to Use Push Notifications to Increase Conversions & Traffic
- Common Mistakes You Do While Sending Web Push Notifications
Best Ways to Use Push Notifications to Increase Conversions & Traffic
The opt-in is the first and crucial step of implementing a push notifications provider to gain subscribers and send creative push notifications. You can optimize the content of opt-in prompts as per your website service to have maximum subscriptions. Website owners can choose from one-way or two-way opt-in with different styles like optin bar, box, browser default, and more. You can implement these working strategies for increasing the opt-in rate and subscription count.
Welcome Push Notification
The first impressions always stick with the visitors. In the first few hours of user subscription, your brand or website name is new for visitors and allows you to mark your identification. For this, welcome push notifications are the best tool you have with push notifications.
You can send a thank you note for opt-in your service or discount code for only subscribers, service guide, free e-books, or redirect to one of your high-performing or informative blogs.
For example, an educational website can send a free coding e-book download as a welcome notification for its subscribers. Welcome push notifications build trust among users and a chance to introduce your quality service. This increases the push notifications click rate and conversions
Send Automated Push Notifications
Website owners can use our automated push notifications feature to send regular updates without manual effort. It is a process where you can send automated push messages based on the customer’s actions using triggers and segmentation. For instance, you can send notifications on product recommendations or reminder notifications about the service to a user after a few days of subscription.
Check this blog to know how to increase conversions using Triggers.
Get Back Lost Sales with Abanded Cart Web Push Notifications
The study says that seven out of ten customers fill their carts and leave at the checkout process. It is the region where most eCommerce websites lose their conversions. Here push notifications are an effective tool to gently nudge customers about their abandoned carts and make them revisit the websites. You can send automated push notifications to the customers for abandoned carts and converts them to sales. Create different push notification templates with discounts, gifts, or loyal points to attract customers and convert them into sales.
Target Inactive Subscribers
You can’t turn down your inactive subscribers as they are your potential customers to make conversions. Push notifications are the best way to target inactive subscribers and restore their attention. To attain this, you can use the audience segmentation feature of the push service and send relevant push messages.
Website owners can divide audiences with a parameter of the “Last Visited Date” and plan push campaigns. An eCommerce website can send in-stock alerts, and an educational site can push discount notifications on new courses, etc. These types of web push notifications can help to attract audiences and generate consisting and converting traffic.
Collect Genuine Feedback & Loyalty Points
Feedback from the customers gives ideas for businesses to improve their services and marketing campaigns. Using push notifications, you can get genuine feedback from the customers without affecting the user experience. You can send feedback notifications to know about your products or services. Website owners can make it more interesting by adding loyalty points for providing feedback.
For example, you can observe the below push notification from an eCommerce website.
You can observe the feedback CTA button provided at the bottom of the push notification. Users can tap on the emoji according to their emotions and express their experiences.
Common Mistakes You Do While Sending Web Push Notifications
Here are the common mistakes every advertiser commits during the initial stages of using push notifications. So, we have curated a few of them and techniques to avoid them.
Double Check Your Content
For instance, you have received a push notification with a spelling mistake. Would you continue to read the complete push notification? When a subscriber finds mistakes in content it may lead to doubt in the brand and detach from your notification service.
Mistakes like typos, spelling and irrelevant words in push notification content are worth checking twice. Push notifications’ limited character count always calls for words that can define the whole value of the message. So, choose the words wisely while crafting a push notification. Follow these working tips while curating the content of web push notifications and making your push campaigns successful.
Pick Expiry for Push Campaigns
It is advisable to pick the expiry date for the push notification campaigns to give users more value and trust in your brand. Let us inspect this in more detail using two different cases.
An eCommerce website has sent push notifications about a flash sale that is valid for one day. The campaign was successful and made good conversions. Now, there are a few subscribers who haven’t opened their browsers and logged in the next day. They check the flash sale push notification and visit the website with excitement and find out the sale is completed.
In this case, the users think you are pushing spam notifications, distrust your brand, and eventually unsubscribe from your notification service. The best way to avoid this is to provide an expiry date of one day so the push notification will automatically pass away from the notification panel after the sale period.
Let us say one of your subscribers has returned from a long tour and switched on a desktop or tablet. The user receives a bunch of push messages of the past few days from your brand. This will irritate your users and increases the unsubscription chances. For this, the website owners can select the expiry date of two days for the push campaigns. When the subscriber switches on the device, there will be no previous notifications to display.
With Truepush, a free push notification service you can set up an expiry for campaigns. Check the image below.
Incorrect Landing Pages
The immediate user interaction is the main reason for implementing push notification services to websites. To enhance this benefit, you have to redirect customers to the exact landing pages described in the push message. It can be sale pages, download pages, or relevant web pages. Marketers should make sure that their subscribers have a rich experience while interacting with web push notifications.
For example, you have sent a push notification about an internet marketing blog. The CTA button in your push message redirects the user to the home page, where users have to search for the title to find and read the blog page. Because of the long customer journey process, the user may leave the website and will not trust you with further notifications. So, drive the users to the expected page while clicking the push notification.
Personalize Push Messages
Personalizing push notifications is a chance for marketers to talk to their subscribers. It also makes your brand push campaigns stand out of the crowd and increase the conversion rate. Send tailored push messages to the users depending on their web search behaviour. Recent studies also say that personalized push notifications have 4X higher CTR than generic notifications.
Check our detailed blog on how to personalized push notifications & increase conversions.
Push notifications are a great tool for providing value for your customers. Effectively adopting them will improve brand consistency, and integrity and increase sales. We hope this article provides you with all the necessary details that you need to know before implementing the push notifications provider.