- Why Holiday Season is Best Time to Send Push Notifications
- Essential Tips To Send Web Push Notifications During Festive Time
Marketers always explore new opportunities and techniques to attract customers and make conversions and website traffic. Among all the available marketing channels, push notification marketing is effective and plays a considerable role in increasing user engagement during the holiday season. The only thing you need to know is about effective ways to use these push notifications to present your brand in the market.
Why Holiday Season is Best Time to Send Push Notifications
The festive season is around the corner and people around are in a holiday mood presenting gifts for themselves or others. It makes the perfect time for shopping and eventually launching new products and marketing for brands. Why not make use of browser notifications to update users about amazing sales, flash offers, discounts, limited-time offers, rewards, and more. This idea is not new, but using it intelligently would surely make the brand go all festive and the first choice of the users. In this article, you can observe various push notifications strategies implemented by brands to increase their conversions.
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Re-engagement of users during festive times like Diwali and its succeeding weeks cannot be ignored, and it becomes essential to send Web Push Notifications to the users. The thriving e-commerce platforms like Flipkart, Amazon, etc. have proved that engaging users during special occasions could yield exceptional ROI in a short duration.
While both Amazon and Flipkart have announced dates for their festive sale events in the month of September-October, according to RedSeer, .e-commerce firms are expected to have a 60%-65% higher market compared to last year in 2018.
However, for SMEs and small businesses, it becomes difficult to go beyond a low budget for their marketing agendas. How would they retain the users to have significant growth?
Well, Web Push Notification is a free tool for such businesses. A free tool for re-engaging the user base, making them stay on the website, i.e., raising the retention, making more purchases, and finally converting. Let’s explore how, during the festive season, small businesses can make a massive difference in terms of their growth by using a free push service, as shown in the push notification examples below.
MakeMyOrders is an online shopping website for all kinds of fashion, lifestyle, and electronic items. Uses a free Push Notifications service and re-engages its vast user base. Adding coupons for the Diwali season has increased sales and also user satisfaction.
Vishal Mega Mart is a popular choice among shoppers to hop in for various products. Sending Web Push Notifications about Festive essentials like ethnic wears during Diwali time can easily fetch lighting deals! These sales flash offers are highly converting and generate profitable ROI while using the most affordable push notification platform.
One of the best companies for Men’s grooming products, Bombay Shaving Company, sends Web Notifications to its audience about the best deals available.
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HJ fashion lifestyle store is another eCommerce platform that caters to the need of women in the fashion world. It sends browser notifications to its diverse audience and exclusive offers during Diwali time.
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Essential Tips To Send Web Push Notifications During Festive Time
- Send Presale Alert
- Recover Abandoned Cart With New Discount Offer
- A Perfect Landing Page
- Thank You Message With Festive Discounts
- Personalized Notifications
- Craft Perfect Push Message
Send Presale Push Notifications
Get the customers geared up for sale. Send catchy presale push alerts using rich templates. Include featured images, emojis, offers, etc. using models that are also mobile-friendly. Presale alert creates an urgency in the user, which plays a crucial role in bringing festive traffic.
Recover Abandoned Cart With New Discount Offer
When a customer has shown a desire to purchase a product but left the cart without the completion of the purchase, send a trigger including discounts on the abandoned carts and significantly increase the sales. It would help to set a brand’s reputation as well.
A Perfect Landing Page
A landing page is a place where a user makes the final decision to purchase. If the landing page looks spammy or full of irrelevant links, it might lead to a canceled purchase. And, if a landing page is organized with proper links, designs, and aesthetics, it prompts the user to go ahead with his/her purchase decision.
Thank You Message With Festive Discounts
The selling of a product is not limited to the last click on the BUY button. It’s a festive time, and thanking the users for making a purchase is winning a lot of respect. Send the users a notification thanking them for the purchase.
Personalization is the present trend in marketing attracting and engaging customers. Marketers can use the segmentation feature to customize notifications during this festive season. Personalization boosts push notifications and increases user engagement and retention.
Craft Perfect Push Notification
A perfect web push notification sample is the first step for the push notification strategy. You need to write a perfect push message sample to avoid appearing like spam and annoying users. We have researched various push notification samples and curated the steps to craft perfect push notification.
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